How I Work
Diagnosis first.
Structure over shortcuts.
I design reporting systems that support defensible decisions — not dashboards that require explanation.
20+
Years Engineering (C&I)
Systems thinking. Fault diagnosis. Structured problem solving.
5+
Years Data Architecture
Power BI models. Governance. Definition alignment.
Operational
Decision-Driven Focus
Built for leadership teams who need defensible numbers.
Core Principles
Clarity before complexity
If a report needs explaining, it isn't finished.
Decisions first
Every metric must answer a real business question.
Structure over shortcuts
Models are designed to scale — not survive the next meeting.
Automation with intent
Automation is applied where it removes friction — not where it removes thinking.
What a Typical Engagement Looks Like
- Discovery & problem definitionWe define which decisions need improving — not just what data exists. Misaligned definitions are surfaced early.
- Data assessment & modellingI produce a structural summary outlining grain conflicts, definition gaps, logic inconsistencies and technical risk areas before visuals are created.
- Build & validationReports are developed in structured layers with validation from real users. Metrics are stress-tested against edge cases.
- Delivery & handoverYou receive model documentation, definition notes, ownership guidance and a maintainable structure — so you are not dependent on me.
What I Do
- Design robust Power BI semantic models
- Build decision-ready dashboards with structural depth
- Design SharePoint information architecture properly
- Automate reporting and operational workflows
- Challenge weak metrics and unclear definitions
- Work directly with decision-makers where possible
What I Don't Do
- Pretty dashboards with no decision impact
- Over-engineered solutions nobody understands
- Endless change requests without defined outcomes
- "Just replicate this spreadsheet" builds
- High-volume, low-impact project churn
Example Outcome
Consolidated a 14-tab monthly reporting pack into a single governed model, aligned finance and operations definitions, and eliminated recurring reconciliation disputes across leadership reviews.